The brief
Little Dimple serves quick, filling dumplings to people grabbing a social bite before a night out. It needed to stand out on busy streets and crowded feeds, feel current, and draw on Chinese visual culture with care rather than the obvious clichés.

The solution
Nobody plans their night around a dumpling stop, and that's the charm. So the brand had to feel like the night has already started. It borrows from mid-century Chinese commercial print: strong hierarchy, decorative frames and bright, saturated colour. Slightly kitsch, psychedelic type and appetising food photography bring the energy. Warm, loud and celebratory, so it stands out from the street and in a scrolling feed.