✤ BRAND IDENTITY
Quirky, playful brand identity design with strategy behind it.
I make brand identities that look like the business behind them, and nobody else. Every one starts with what's genuinely true about you, then turns it into a brand people recognise and remember.
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Brand Strategy
✱
Visual Identity
✸
Illustration
✤
Brand Guidelines
✸
Creative Direction
✤ Brand Strategy ✱ Visual Identity ✸ Illustration ✤ Brand Guidelines ✸ Creative Direction
Sound familiar?
? Customers love you in person.
Then they find you online, and you look like everyone else in your category.
? Everything on-brand goes through you.
Nobody else knows what "on brand" looks like, so nothing gets made without you.
? Your logo was a quick DIY job.
It made sense at the time. Your business has grown up since.
? You keep getting compared on price.
People can't see what makes you different, so they compare on cost.
? First impressions don't match your quality.
People judge you on how you look before they ever try what you do.
? A template sanded off the interesting bits.
It looks tidy enough, but it could belong to anyone.
Your business is good. Your brand just hasn't caught up with it yet.
Same business.
A very different first impression.
Your brand today
✕ You hold back from promoting because it feels off
✕ You look less professional than the work behind it
✔ You're proud to show it and send people to it
✔ You look as good as what you actually offer
✕ You're unsure what you need or where to start
✕ Your brand is a pile of mismatched pieces
✔ You're clear on your story and how to show it
✔ Everything looks like it came from the same place
✕ You get compared on price
Your brand with KyoLou
✔ You get chosen for what makes you different
What you get.
Three packages, each building on the last. Every one includes your visual identity, an AI-ready brand kit so your own AI tools stay on brand, and two rounds of revisions.
✤ Brand Starter
Look like the business you already know you are.
Includes:
✔ A logo suite that works everywhere, from a website tab to a shop sign
✔ Colour and type that tie everything together
✔ Brand guidelines, so anyone can use your brand without guessing
✔ An AI-ready brand kit
✸ Brand Foundations
A brand with thinking behind it, ready to use from day one.
Includes:
✔ Everything in Brand Starter
✔ Brand strategy: your positioning, audience, story and personality
✔ Custom graphics and illustration competitors can't copy from a template
✔ Your day-one kit: the first pieces in your new brand, ready to post, print and send
Need more? Add packaging, signage, an animated logo or a social launch kit to any package. See Brand Collateral →
✱ Brand World
One brand everywhere, including your website.
Includes:
✔ Everything in Brand Foundations
✔ A tone of voice guide, so everything you write sounds like you
✔ Tagline options
✔ A website you're proud to send people to
How it all works.
Every project is a collaboration. You know your business better than anyone. I bring the strategic thinking, the creative direction, and the craft to make it all visible.
✱ Deliver
Your logo suite, colours, type and guidelines, plus your AI-ready brand kit, all in one zip file. A full brand identity takes at least a month.
✤ Discover
We start with a discovery call and a clear proposal. Then my brand questionnaire and research dig into your business, customers and competitors. In Foundations and World, this becomes your brand strategy.
✸ Design
I turn the strongest ideas into moodboards and walk you through each one. You choose a direction before any logo work starts, then we refine it over two rounds of revisions.
Questions?
Any other questions? Email hello@kyoloustudio.com and I'll get back to you within 48 hours.
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That's exactly what the moodboard and revision stages are for. You're not signing off on a finished brand sight unseen. You choose your moodboard direction early, before any logo work starts, then get two rounds of revisions to refine it until it's right.
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Like you. I pick what fits your business, not what I'd make for myself.
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Branding isn't a logo. It's the strategy, story and system behind it, so everything you make looks like the same business. You're paying for the thinking, not how complicated the final logo looks.
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I'll always flag it before doing extra work, so nothing gets added without you knowing the cost first.
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For research and exploring ideas. Every logo, illustration and graphic you receive is made by me, so you own your brand outright. Read why →
Let’s work together.
Tell me about your project and I'll follow up within 48 hours.