The brief
Sakina Wellness Spa & Clinic (Sakina) is a spa and clinic known for pregnancy massage. The care was excellent, but the brand didn't show it: the logo was hard to read at small sizes, the website felt flat and the main service was hard to spot. Next to other local clinics online, Sakina looked less credible than it really is.

The solution
A pregnant client choosing a massage is quietly asking one thing: am I safe here? So the brand had to say "You're safe here" before a single word is read. A soft palette and gentle type make it friendly and local on purpose, rather than luxurious. Every service has its own hand-drawn floral ink illustration, so people can find the service they are looking for at a glance. Clearer messaging and a simpler booking path take them from looking to booking, and the same look carries into ads in the local magazine.

In its last year (Feb 2025 to Jan 2026), the old WordPress site had 433 visitors, and search engines sent it 90 views. This year, the new site has had 852 visitors, nearly twice as many, and Google alone has sent 255 visits, almost three times as many. Most people now come straight to it (72% of visits are direct), and Google shows Sakina for searches like "pregnancy spa melbourne" and "postpartum spa".