Willohbee
From a kids' product brand to a creative community ready to grow.
A whimsical identity that delights kids and reassures the grown-ups who book, built to carry workshops and events.
What I did
– Research
– Brand discovery with the founder
– Moodboards
– Brand strategy
– Logo suite
– Visual identity system
– Brand graphics and elements
– Brand guidelines
The brief
Willohbee started with products for kids, but the founder's plans were bigger: workshops, events and a creative community. The old brand felt flat, its pieces didn't connect, and it only spoke to children. A quick refresh wasn't going to get it there.
The solution
Children are the ones who make and play, but adults are the ones who book and buy. So the brand had to delight one and reassure the other, at the same time. Strategy came first, then a bright, whimsical identity that works for kids and their parents. A flexible system stretches from a product tag to an event poster, and guidelines let the founder make new pieces with confidence.
Ready for what's next
Willohbee now has a brand that can grow with it, and a kit of recognisable brand pieces the founder enjoys putting together. She makes her own Canva templates and social posts, and they still look on brand. Because the strategy and the look are set, she can also give her guidelines to an AI tool and get content that fits.
