Break-Fast

A playful probiotic brand designed to make breakfast fun again.

Problem
Yoghurt branding often leans heavily into health cues, resulting in packaging that feels clinical, predictable and visually similar on shelf. For younger audiences, especially Gen Z, this creates little emotional connection or distinction. The challenge was to communicate gut health benefits while creating a brand that feels playful, culturally relevant and instantly recognisable.

Solution
Break-Fast was designed as a bold, personality-led brand that reframes probiotic yoghurt as something joyful rather than functional. Expressive typography, fruit-led iconography and a flexible colour system give each flavour its own energy while maintaining strong shelf presence. Playful visuals and culturally aware copy transform the category into a brand experience that feels fun, social and current.

Services
Brand strategy, Visual identity design, Packaging design, Art direction, Campaign visuals