Little Dimple

A warm, retro-psychedelic brand for dumplings that fuel the night.

Problem
Little Dimple needed a brand identity for the pre-night-out crowd — people looking for something fast, satisfying and social before heading deeper into the city. The challenge was to create a look that cuts through busy streets and scroll-heavy feeds, feels contemporary and expressive, and references Chinese visual culture in a considered way, without relying on obvious or clichéd motifs.

Solution
Little Dimple becomes the place you stop before you’re meant to be anywhere. Inspired by mid-century Chinese commercial ephemera, the identity draws cultural reference from graphic structure such as bold hierarchy, ornamental framing and optimistic, saturated colour. Confident typography, filtered through a contemporary psychedelic-kitsch lens, is paired with indulgent food photography to create energy and appetite. The result is a visual identity that feels warm, loud and celebratory — distinctive, confident, and unmistakably its own.

Services
Brand strategy, Visual identity design, Art direction, Menu design, Copywriting & messaging