Cadstruct

Turning construction market data into a credible, executive-ready asset 📊✨

PROBLEM
Cadstruct needed a credible, executive-ready Salary Benchmarks & Industry Trends Report to support their recruitment positioning within the Australian construction market. The content existed across raw Excel spreadsheets and long-form Word documents, but lacked clarity, hierarchy, and visual authority. With a tight deadline and high expectations from clients, candidates, and industry leaders, the challenge was to transform complex data into a clear, trusted asset that could confidently represent Cadstruct in high-level conversations.

SOLUTION
I led the end-to-end design of the 2025 Salary Benchmarks & Industry Trends Report, translating complex datasets and editorial content into a clean, accessible, and professional publication. The visual system prioritised clarity and credibility, using strong hierarchy, refined infographics, and a controlled colour shift into reds and purples to reinforce brand presence. The report was supported by a coordinated rollout across social, EDMs, and profile banners, resulting in a polished, reusable campaign asset that strengthened Cadstruct’s authority and value proposition.

SERVICES
Brand strategy and messaging
Brand guidelines
Refined colours and typography
Supporting graphics (halftone cut-outs)
Social media content
Canva templates
Business cards and email signatures