Talent Run

Evolving a single-colour brand into a bold, flexible system that stands out and scales 🪄🎯

PROBLEM
The brand relied on a single, highly recognisable colour (electric blue), limiting flexibility. DIY application resulted in a lack of visual clarity and professionalism, limiting recognition and weakening engagement with its creative audience.

SOLUTION
I expanded the colour system with supporting accents, introduced a bolder typographic hierarchy, and defined a distinctive imagery style using halftone, newsprint-inspired graphics. The refreshed system adds flexibility and creative edge while strengthening brand recognition, credibility, and engagement with creatives and marketers.

SERVICES
Brand strategy and messaging
Brand guidelines
Refined colours and typography
Supporting graphics (halftone cut-outs)
Social media content
Canva templates
Business cards and email signatures