Selected work

Featured projects

Flow Money

Finance App Branding & Website

Flow Money needed a bold, engaging visual direction to make financial education feel accessible and relevant to a younger audience. I developed a vibrant, personality-led campaign system and digital assets that simplify complex messaging and create a more approachable, scroll-stopping brand presence.

👉 Looking for branding and campaign design? Let’s chat.

Flow Money

Finance App Branding & Website

Flow Money needed a bold, engaging visual direction to make financial education feel accessible and relevant to a younger audience. I developed a vibrant, personality-led campaign system and digital assets that simplify complex messaging and create a more approachable, scroll-stopping brand presence.

👉 Looking for branding and campaign design? Let’s chat.

Break-Fast

FMCG Branding & Packaging Design for Yogurt Brand

Break-Fast was a conceptual FMCG brand designed to stand out in a saturated supermarket category. I created a bold, personality-driven brand identity and packaging system designed for strong shelf presence, combining playful visuals with clear product messaging to capture attention and differentiate from competitors.

👉 Looking for FMCG branding and packaging design? Let’s chat.

Break-Fast

FMCG Branding & Packaging Design for Yogurt Brand

Break-Fast was a conceptual FMCG brand designed to stand out in a saturated supermarket category. I created a bold, personality-driven brand identity and packaging system designed for strong shelf presence, combining playful visuals with clear product messaging to capture attention and differentiate from competitors.

👉 Looking for FMCG branding and packaging design? Let’s chat.

Sakina Wellness Spa & Clinic

Pregnancy Massage Branding & Squarespace Website Design Melbourne

Sakina Wellness had strong expertise, but the brand and website weren’t clearly communicating it, with pregnancy massage not positioned as the core service. I developed a calm, approachable brand identity with custom floral graphics and designed a conversion-led Squarespace website with clear service pages and SEO foundations. Within three weeks, the site reached 913 page views (up from ~69 monthly), generating enquiries with an ~8% conversion rate.

👉 Looking for a wellness branding and Squarespace website designer in Melbourne? Let’s chat.

Sakina Wellness Spa & Clinic

Pregnancy Massage Branding & Squarespace Website Design Melbourne

Sakina Wellness had strong expertise, but the brand and website weren’t clearly communicating it, with pregnancy massage not positioned as the core service. I developed a calm, approachable brand identity with custom floral graphics and designed a conversion-led Squarespace website with clear service pages and SEO foundations. Within three weeks, the site reached 913 page views (up from ~69 monthly), generating enquiries with an ~8% conversion rate.

👉 Looking for a wellness branding and Squarespace website designer in Melbourne? Let’s chat.

Spread Co.

Food Branding & Packaging Design for FMCG Product

Spread Co. needed a bold, cohesive brand identity that could stand out on shelf and feel instantly recognisable. I created a vibrant packaging system and visual identity designed to capture attention, communicate flavour clearly, and build a strong, memorable brand presence across product ranges.

👉 Looking for food branding and packaging design? Let’s chat.

Spread Co.

Food Branding & Packaging Design for FMCG Product

Spread Co. needed a bold, cohesive brand identity that could stand out on shelf and feel instantly recognisable. I created a vibrant packaging system and visual identity designed to capture attention, communicate flavour clearly, and build a strong, memorable brand presence across product ranges.

👉 Looking for food branding and packaging design? Let’s chat.

Talent Run

Creative Industry Branding & Campaign Design

Talent Run required a bold and energetic brand presence to connect with emerging creatives and stand out in a competitive industry space. I developed a high-impact visual identity and campaign assets designed to feel expressive, engaging, and aligned with the next generation of creative talent.

👉 Looking for branding and campaign design? Let’s chat.

Talent Run

Creative Industry Branding & Campaign Design

Talent Run required a bold and energetic brand presence to connect with emerging creatives and stand out in a competitive industry space. I developed a high-impact visual identity and campaign assets designed to feel expressive, engaging, and aligned with the next generation of creative talent.

👉 Looking for branding and campaign design? Let’s chat.

Day One Recruitment

Recruitment Branding & Marketing Collateral Design

The brand had strong foundations but was applied inconsistently, with DIY logo use and shifting colours creating a disjointed, unpolished presence. This undermined trust and didn’t reflect the standard expected by Australia’s leading legal professionals. I refined the visual system with clear guidelines, a flexible logo suite, and a unified colour palette. Supported by practical templates and branded assets, the result is a consistent, polished identity that builds trust and is easy to maintain ongoing.

👉 Looking for branding and marketing design support? Let’s chat.

Day One Recruitment

Recruitment Branding & Marketing Collateral Design

The brand had strong foundations but was applied inconsistently, with DIY logo use and shifting colours creating a disjointed, unpolished presence. This undermined trust and didn’t reflect the standard expected by Australia’s leading legal professionals. I refined the visual system with clear guidelines, a flexible logo suite, and a unified colour palette. Supported by practical templates and branded assets, the result is a consistent, polished identity that builds trust and is easy to maintain ongoing.

👉 Looking for branding and marketing design support? Let’s chat.

Bare Glow

Beauty Branding & Packaging Design

Teen skincare is often positioned around correcting flaws, creating pressure and disconnection. Bare Glow was developed as a calm, credible alternative — a brand that treats teenage skin as normal and worthy of care, not correction. Using real, relatable models, imperfect typography, and optimistic colour, the identity feels human, supportive, and trustworthy, building emotional connection and a positive everyday relationship with the brand.

👉 Looking for beauty branding and packaging design? Let’s chat.

Bare Glow

Beauty Branding & Packaging Design

Teen skincare is often positioned around correcting flaws, creating pressure and disconnection. Bare Glow was developed as a calm, credible alternative — a brand that treats teenage skin as normal and worthy of care, not correction. Using real, relatable models, imperfect typography, and optimistic colour, the identity feels human, supportive, and trustworthy, building emotional connection and a positive everyday relationship with the brand.

👉 Looking for beauty branding and packaging design? Let’s chat.

Recruit Wizard

SaaS Branding & Digital Product Design

The brand felt too junior compared to competitors and didn’t reflect the premium, technologically advanced product it offered. With the logo and colours fixed, the challenge was to elevate the surrounding visual system. I refined typography, layout, and supporting graphics to create a sharper, more sophisticated identity. The result is a more cohesive and credible brand presence that strengthens perception and positions the company as premium, confident, and tech-forward.

👉 Looking for SaaS branding and digital design? Let’s chat.

Recruit Wizard

SaaS Branding & Digital Product Design

The brand felt too junior compared to competitors and didn’t reflect the premium, technologically advanced product it offered. With the logo and colours fixed, the challenge was to elevate the surrounding visual system. I refined typography, layout, and supporting graphics to create a sharper, more sophisticated identity. The result is a more cohesive and credible brand presence that strengthens perception and positions the company as premium, confident, and tech-forward.

👉 Looking for SaaS branding and digital design? Let’s chat.

Cadstruct

Corporate Report Design & Editorial Layout

Cadstruct needed their Salary Benchmarks & Industry Trends Report transformed from raw spreadsheets and Word documents into a clear, professional publication. I translated complex data into a refined visual system with strong hierarchy, accessible infographics, and an extended brand colour palette. The result was a polished, reusable report and campaign rollout that strengthened Cadstruct’s credibility and industry authority.

👉 Looking for report and publication design? Let’s chat.

Cadstruct

Corporate Report Design & Editorial Layout

Cadstruct needed their Salary Benchmarks & Industry Trends Report transformed from raw spreadsheets and Word documents into a clear, professional publication. I translated complex data into a refined visual system with strong hierarchy, accessible infographics, and an extended brand colour palette. The result was a polished, reusable report and campaign rollout that strengthened Cadstruct’s credibility and industry authority.

👉 Looking for report and publication design? Let’s chat.

Little Dimple

Hospitality Branding & Visual Identity Design

Little Dimple needed a bold identity to attract the pre-night-out crowd — something fast, expressive, and culturally considered. Inspired by mid-century Chinese commercial graphics, I created a retro-psychedelic visual system using confident typography, saturated colour, and structured framing. The result is a warm, high-energy brand that stands out across busy streets and digital feeds, positioning Little Dimple as a vibrant, memorable stop before the night begins.

👉 Looking for hospitality branding? Let’s chat.

Little Dimple

Hospitality Branding & Visual Identity Design

Little Dimple needed a bold identity to attract the pre-night-out crowd — something fast, expressive, and culturally considered. Inspired by mid-century Chinese commercial graphics, I created a retro-psychedelic visual system using confident typography, saturated colour, and structured framing. The result is a warm, high-energy brand that stands out across busy streets and digital feeds, positioning Little Dimple as a vibrant, memorable stop before the night begins.

👉 Looking for hospitality branding? Let’s chat.

Social Media Design

Social Media Content Design for Small Business

I’ve designed ongoing social media content for clients across multiple industries, creating cohesive, recognisable brand systems that stand out in crowded feeds. Working from existing brand assets and copy, I elevated visual consistency, improved hierarchy and readability, and introduced scalable templates. The result is clear, engaging content that strengthens brand presence, builds trust, and supports long-term growth.

👉 Looking for social media content design support? Let’s chat.

Social Media Design

Social Media Content Design for Small Business

I’ve designed ongoing social media content for clients across multiple industries, creating cohesive, recognisable brand systems that stand out in crowded feeds. Working from existing brand assets and copy, I elevated visual consistency, improved hierarchy and readability, and introduced scalable templates. The result is clear, engaging content that strengthens brand presence, builds trust, and supports long-term growth.

👉 Looking for social media content design support? Let’s chat.